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Related resources


Institute of Alcohol Studies

Alcohol and marketing

Published 2019

Liverpool John Moores University / Institute of Alcohol Studies

A rapid narrative review of literature on gendered alcohol marketing and its effects

Published 2019

Emmi Kauppila et al

Alcohol marketing on social media sites in Finland and Sweden

Published 2019

Dr Alex Barker et al, in BMJ Open

Quantifying tobacco and alcohol imagery in Netflix and Amazon Prime instant video original programming accessed from the UK: a content analysis

Published 2019

Eurocare, Institute of Alcohol Studies, Monash University

Alcohol advertising and sponsorship in Formula One: A dangerous cocktail (plus factsheet)

Published 2015

Alcohol Concern

Alcohol and football briefing

Published 2014

European Centre for Monitoring Alcohol Marketing (EUCAM)

The effects of online marketing on drinking behaviors of young people

Published 2013

World Health Organisation Europe

European action plan to reduce the harmful use of alcohol, 2012–2020

Published 2011

Professor Gerard Hastings et al

"They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents

Published 2010

The World Health Organisation

Global strategy to reduce harmful use of alcohol

Published 2010

Science Group of the European Alcohol and Health Forum

Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

Published 2009

University of Sheffield


Published 2008

Smith, L., and Foxcroft, D, Alcohol Education and Research Council

The effect of alcohol advertising and marketing on drinking behaviour in young people

Published 2007

Chen, M-J

Alcohol advertising: what makes it attractive to youth?

Published 2005


Alcohol Advertising and Young People

Published 2004

Academy of Medical Sciences

Calling Time: The Nation’s drinking as a major health issue

Published 2004

Saffer, H., and Dave, D

NBER Working Paper No. 9676 – Alcohol Advertising and Alcohol Consumption by Adolescents

Published 2003

Ireland Health Promotion Unit, Department of Health & Children

The Impact of Alcohol Advertising on Teenagers in Ireland

Published 2001

Hastings, G., and MacFadyen, University of Strathclyde

Keep Smiling – No One's Going to Die – An Analysis of Internal Documents from the Tobacco Industry’s Main UK Advertising Agencies

Published 2000