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COVER STORY – Postcard campaign on cheap drink launched

Calling for duty increases and MUP on alcohol

'[Megan] tragically passed away on the 1st of January 2014. She’d been to a New Year’s Eve Party the previous night. She’d drank about 1.5 litres of cheap white cider over the space of four to five hours. Tragically she pulmonary aspirated in her sleep in the middle of the night… I support minimum unit pricing to protect our young and vulnerable' Joanne Good, talking about her daughter Megan

04 September 2018 – Campaigners, including a bereaved mother, a police officer and a shopkeeper, are backing a national campaign calling for the government to reduce the harm drinking has on society through tackling cheap alcohol.

The Alcohol Health Alliance UK (AHA) is launching a new campaign calling on MPs to end alcohol tax breaks in the upcoming Budget to ease the pressure on the NHS and other public services.

The postcards carry the photos of six people who have been affected by alcohol in different ways: a mother who lost her 16-year-old daughter to cheap white cider; an alcohol harm police officer with Durham Constabulary; a homeless support worker; two frontline doctors; and a Teesside newsagent. You can watch the videos from the Alcohol Health Alliance YouTube page to hear Joanne Good and the others tell their stories.

All feel passionately that more needs to be done to tackle the harms caused by cheap alcohol, but the AHA insists that more help is needed to raise the issue in parliament in order to achieve its main objectives: 1) an increase in alcohol duty by 2% above inflation, and 2) to introduce minimum unit pricing of alcohol (MUP) sold in supermarkets and other off-licence premises.

To raise awareness, the AHA asks that people send a postcard to your local MP urging them to adopt these measures (click here).