Objective: To give an overview of youthful drinking habits in Europe on the basis of the ESPAD study; to discuss how the EU is dealing with youthful drinking; and how the alcohol industry is targeting youngsters as potential consumers.

Youthful drinking in Europe

Salme Ahlström
STAKES, National Research and Development Centre
for Welfare and Health
Helsinki, Finland

Alcohol policy and young people in EU
(Presentation)

Thomas Karlsson and Esa Österberg
STAKES, National Research and Development Centre
for Welfare and Health
Helsinki, Finland

Youth as a target group in marketing alcoholic beverages
(Paper)

Dag Rekve
Ministry of Social Affairs, Norway