Building Capacity Project
Advocacy train the trainers course

An alcohol advocacy manual (pdf 353kb) has been created to help the trainers organizing the training course.

The main components of the kit are as follows:

Introduction: Contents of the Manual

Session 1:  Introduction and course parameters

Video 1

Background material:

• The original Bridging the Gap training manual: http://www.ias.org.uk/btg/advocacycourses/advocacymanual.pdf
• The opinion of the science group of the Alcohol and Health Forum on advertising: http://ec.europa.eu/health/ph_determinants/life_style/alcohol
  /Forum/docs/science_o01_en.pdf
• The RAND report on affordability: http://www.rand.org/pubs/technical_reports/2009/RAND_TR689.pdf
• The original Alcohol in Europe report: http://ec.europa.eu/health/ph_determinants/life_style/alcohol/documents/alcohol_europe.pdf 

Session 2: What is advocacy?

Video 2

Session 3:  Policy analysis – defining the problem and the solution

• J. Rehm, C. Mathers, S. Popova, M. Thavomcharoensap, Y. Teerawattanonon, J. Patra; Alcohol and Global Health 1 Global burden of disease and injury and economic cost attributable to alcohol use and alcohol-use disorders; The Lancet, Vol 373, June 27, 2009.

• S. Casswell, T. Thamarangsi; Alcohol and Global Health 3 Reducing harm from alcohol: call to action;  The Lancet, Vol 373, June 27, 2009.

Session  4: Developing Strategy

Session 5:  Analyzing our capacity

Background material:

• Handbook for action to reduce alcohol-related harm, World Health Organization, 2009
• Evidence for the effectiveness and cost-effectiveness of interventions to reduce alcohol-related harm, World Health Organization, 2009
• P. Anderson, D. Chisholm, D. Fuhr; Alcohol and Global Health 2 Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol; The Lancet,  Vol 373, June 27, 2009.

Session 6: Coalition building and managing coalition problems

Session 7: Creating messages and working with the media

Session 8: Regulation and alcohol policy

• Visual aids: Regulation (pdf 1.1mb)

Session  9: The alcohol industry and alcohol policy

Session 10:  Course evaluation

• Evaluation questionnaire (doc)

Summary (pdf 76kb)