Building Capacity Project
Advocacy Training Manual
Session 4

Developing the strategy

Choosing objectives for the strategy Alcohol and injuries: Exercise on preparing messages for the media and politicians.

Aim
To identify objectives for dealing with the problem or issue.

Objectives
By the end of the session, trainees will be able to:

• Based on a quiz, describe the use of alcohol in Europe
• Know how to choose objectives to focus an advocacy campaign on

Bibliography:
- J. Rehm, P. Anderson, F. Kanteres, C.D. Parry, A.V. Samokhvalov, J. Patra; ,Alcohol, social development and infectious disease, Table 1: Deaths (in 1,000s) attributable to alcohol by sex and disease category (2004)

- Alcohol consumption and burden of disease, Table 1: Disease conditions which are by definition alcohol attributable; Addiction

- Alcohol consumption and burden of disease, Table 4: Quantitative dose-response relationships between alcohol consumption and casually impacted disease conditions; Addiction

- Statistics on alcohol: England 2008; The NHS Information Centre, Lifestyles Statistic, 2008

Documents:
- Exercise’s Heading: Creating messages for the media and politicians