Building Capacity Project
Advocacy Training Manual
Session 9

The alcohol industry and alcohol policy

Critique of the alcohol industry

Aim

To understand the alcohol industry and alcohol policy

To critique advertisements of the alcohol industry and to prepare for a lobbying visit

Objectives

By the end of the session, trainees will be able to:

• Based on a quiz, describe the effective and cost-effective elements of alcohol policy
• Describe some of the main messages and points that are used by the alcohol industry
• Critique input by the alcohol industry
• Describe what is meant by lobbying

Bibliography:

- Leverton M., Grant M.; Working together to reduce harmful drinking, Chapter 9: The producers’ contribution: Implementing the WHO Global Strategy to reduce harmful use of alcohol

Documents:

- How do we advocate to counteract the impact of alcohol industry in alcohol policies design?/ Main tactics the industry uses