Drink Pocket Book 2006 Edition

World Advertising Research Center

The new 2006 edition of The Drink Pocket Book provides a mass of valuable statistical information on the wine, spirits, beer, cider and soft drinks markets.

Published in association with ACNielsen, it contains thousands of vital industry facts crammed into over 224 pocket sized pages.

From market sizes for beer in off-licences to wine consumption by age, you'll find all the data you want in The Drink Pocket Book.

As a quick and simple reference book, it has no equal. As a concise statistical portrait of the UK drinks market it is unbeatable.

Included in the 2006 edition:

* Comprehensive data on alcohol and soft drinks consumption
* NEW - data on binge-drinking
* Alcohol expenditure and drinker profiles
* Imports and exports for both alcoholic and soft drinks
* On-versus off-trade sales - historical, current and projected trends
* Full Table of contents (pdf 108kb)

Ordering is simple: buy online at the WARC Bookstore, www.warc.com/dpb0641 or simply telephone our customer services department on +44(0)1491-411000 with your order code of 53841.

"The Drink Pocket Book provides an instant and affordable overview of trends in alcohol consumption." Michael Palij,
MD, Winetraders UK Ltd

"The Drink Pocket Book provides a wealth of information of value to just about all industry practitioners and observers.”
Hugo Ross MW.

For more information:
visit: http://www.warc.com/dpb064