Bringing together evidence, policy and practice to reduce alcohol harm
Marketing
Alcohol and Marketing
Alcohol marketing includes advertising in traditional media outlets such as print, television and radio, promotional activities in online and social media, and sponsorship of sporting...
People, Planet, or Profit: alcohol’s impact on a sustainable future
Alcohol has rarely been considered from a sustainability angle. Between 2021 and 2022, we ran a four-part webinar series on ‘Alcohol and Sustainability’, with expert...
The COVID Hangover: addressing long-term health impacts of changes in alcohol consumption during the pandemic
Drinking patterns in England changed during the COVID-19 pandemic There has been an increase in the number of higher risk drinkers, and the heaviest drinkers...
IAS Annual Report 2021/22
IAS response to consultation on alcohol alternatives
IAS response to consultation on WHO Framework to strengthen Alcohol Action Plan
The Marketing and Consumption of No and Low Alcohol Drinks in the UK
This report examines how No and Low Alcohol (NoLo) beverages are marketed and promoted in the UK and explores how and why consumers drink them....
Alcohol marketing during the 2020 Six Nations Championship: A frequency analysis
Background and aims European countries have varied approaches to regulating alcohol sport sponsorship and advertising during sporting events. For example: France’s Évin Law prohibits alcohol...
Ofcom Proposals for the regulation of advertising on video-sharing platforms
Foul play? Alcohol marketing during UEFA Euro 2016
International football tournaments provide a high-profile platform for alcohol marketing. UEFA EURO 2016, however, was held in France where the national law governing alcohol advertising...
International evidence and best practice on alcohol labelling
IAS response to the UK Government’s consultation on a new strategy for sport
IAS response to consultation on Directive 2010/13/EU on audiovisual media services (AVMSD)
IAS response to European Commission study on exposure of alcohol marketing to young people (Ecorys)
Alcohol advertising and sponsorship in Formula One: A dangerous cocktail
Alcohol sponsorship of sport is a contested issue, with the major medical and public health institutions in Europe calling for a ban, similar to the...
IAS response to Department of Health consultation on low lower alcohol product labelling
IAS response to the ROI consultation on sports sponsorship by alcohol companies
Internet influences on adolescent attitudes to alcohol
The current study had the broad aim of examining the alcohol content encountered online by young people, evaluating young people’s responses to that content and...
IAS response to Consultation on options for improving information on the labels of alcoholic drinks to support consumers to make healthier choices in the UK