Institute of Alcohol Studies

Happy Friday!

Haven’t watched Big Alcohol in the Global South yet? What on earth have you been doing?!

Grab a tea or coffee and learn how alcohol giants target new drinkers, influence policy, and extract profits across Africa, Asia and Latin America.

How can recovery groups work with medical schools to teach students about the root causes of addiction and how recovery works in practice?

Listen to our latest podcast: https://www.ias.org.uk/podcast/humanising-healthcares-conversation-cafe-transforming-medical-education/

And contact humanisinghealthcare@gmail.com for info on what you can do.

The alcohol industry calls the Global South its “next frontier.”

Young populations. Rising incomes. Weak regulation.

But the result is rising harm – and billions in profits flowing back to multinational corporations.

Our new film explains the story.

“There is an aggressive targeting of young women to get them to consume alcohol” @Saapa7

Sweetened drinks. “Empowerment” slogans. Even a perfume brand that launched an alcoholic drink

Women are particularly targeted to increase drinking in Global South