Institute of Alcohol Studies

Consumers are 10x more likely to see “drink responsibly” industry messages than an actual health warning on alcohol labels

That’s not information – that’s deflection

AHA’s new report shows why mandatory, evidence-based alcohol labelling is long overdue

Alcohol companies present themselves as responsible actors.

Funding water projects. Supporting farmers.

But alcohol production is water-intensive – and can divert land away from food.

CSR or reputation management?

🎥 Explore the evidence: https://youtu.be/gEs1IW58bd0

This is a direct quote from the new CEO of Diageo, one of the world’s largest multinational alcohol companies.

The decline in youth drinking is clearly a threat to the huge profits of alcohol producers like Diageo, so they will do what they can to increase youth drinking.

Digital alcohol marketing is now being linked up with rapid home delivery, which significantly increases the risk of harm for those being served online alcohol adverts.

Find out more in our latest podcast: https://www.ias.org.uk/podcast/hooked-by-design-how-social-media-fuels-alcohol-harm/

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