No/lo drinks and alcohol harm reduction: a targeted tool, not a population-level solution
New research on no/lo drinks finds most buyers are low-risk, infrequent triers - not the heavy drinkers most likely to benefit from harm reduction. Only a small subgroup of regular, higher-risk purchasers shows real potential, suggesting no/lo is a targeted tool rather than the population-wide fix some headlines suggest.
18 Jun 2026
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