The event Alcohol marketing: Protecting the vulnerable was held at Friends House in London on Wednesday 16 October 2019, and featured presentations on a range of topics, including protecting youth, regulating digital alcohol marketing, challenging stereotypes, learning about the successes and failures of campaigners in other sectors of health policy, and ending with a policy workshop on regulating marketing to protect vulnerable groups to alcohol advertising.
The conference was led by lectures from Professor David Jernigan PhD* (Boston University School of Public Health) who focused on the ways in which alcohol marketing affects young people across the globe, and Dr Nathan Critchlow*, who documented the increasingly pervasive influence of marketing in the digital sphere.
The conference also saw the first official presentation of findings from a brand new study led by Dr Amanda Atkinson* in which she detailed the effects of gendered alcohol marketing on women in modern societies.
The event was rounded off with a panel discussing what steps alcohol control campaigners might take to protect those most vulnerable to alcohol marketing.
The full list of speakers (and their topics) are:
Professor David Jernigan PhD*
Alcohol Marketing and Public Health – what do we know and what can we do?
Dr Nathan Critchlow*
Regulating alcohol marketing in the digital ‘Wild West’
Chair: Katherine Severi
Session: Alcohol marketing, disrupting social norms
Vivienne MacLaren*
Taking a Stand – Creating a ‘Clean’ Sport
Dr Amanda Atkinson*
Alcohol marketing gender roles and stereotypes – Exploring the targeting and representation of women
Michaela Jones*
Alcohol marketing as a barrier to recovery
Chair: Dr Eric Carlin
Session: International examples of good practice – alcohol marketing regulations abroad and how marketing is dealt with for other unhealthy commodities
Dr Sheila Gilheany*
What does Alcohol Action Ireland do?
Professor Gerard Hastings OBE*
Lessons for alcohol from tobacco control
Patti Rundall OBE*
Protecting the vulnerable through marketing restrictions
Chair: Professor Sir Ian Gilmore
Session: Discussion and next steps: How can we protect the vulnerable through marketing restrictions
Dan Parker
Living Loud
Gemma Crompton
Alcohol Focus Scotland
Colin Shevills
Balance North East
Richard Piper
Alcohol Change UK
Chair: David Jernigan
Click on the titles that are hyperlinked to view / download presentation slides. Alternatively, you can download the whole set as a zip file.
All presentations and sessions are also available to listen to on our Soundcloud page (playlist embedded below).
The event was also scribed by an illustrator from Studio Jojo – you can view / download the graphic illustration of the event here: full size jpg | summary jpg.
