The event Alcohol marketing: Protecting the vulnerable was held at Friends House in London on Wednesday 16 October 2019, and featured presentations on a range of topics, including protecting youth, regulating digital alcohol marketing, challenging stereotypes, learning about the successes and failures of campaigners in other sectors of health policy, and ending with a policy workshop on regulating marketing to protect vulnerable groups to alcohol advertising.

The conference was led by lectures from Professor David Jernigan PhD* (Boston University School of Public Health) who focused on the ways in which alcohol marketing affects young people across the globe, and Dr Nathan Critchlow*, who documented the increasingly pervasive influence of marketing in the digital sphere.

The conference also saw the first official presentation of findings from a brand new study led by Dr Amanda Atkinson* in which she detailed the effects of gendered alcohol marketing on women in modern societies.

The event was rounded off with a panel discussing what steps alcohol control campaigners might take to protect those most vulnerable to alcohol marketing.

The full list of speakers (and their topics) are:

Professor David Jernigan PhD*

Alcohol Marketing and Public Health – what do we know and what can we do?

Dr Nathan Critchlow*
Regulating alcohol marketing in the digital ‘Wild West’

Chair: Katherine Severi

Session: Alcohol marketing, disrupting social norms

Vivienne MacLaren*

Taking a Stand – Creating a ‘Clean’ Sport

Dr Amanda Atkinson*

Alcohol marketing gender roles and stereotypes – Exploring the targeting and representation of women

Michaela Jones*

Alcohol marketing as a barrier to recovery

Chair: Dr Eric Carlin

Session: International examples of good practice – alcohol marketing regulations abroad and how marketing is dealt with for other unhealthy commodities

Dr Sheila Gilheany*

What does Alcohol Action Ireland do?

Professor Gerard Hastings OBE*

Lessons for alcohol from tobacco control

Patti Rundall OBE*

Protecting the vulnerable through marketing restrictions

Chair: Professor Sir Ian Gilmore

Session: Discussion and next steps: How can we protect the vulnerable through marketing restrictions

Dan Parker
Living Loud

Gemma Crompton
Alcohol Focus Scotland

Colin Shevills
Balance North East

Richard Piper
Alcohol Change UK

Chair: David Jernigan

Click on the titles that are hyperlinked to view / download presentation slides. Alternatively, you can download the whole set as a zip file.

All presentations and sessions are also available to listen to on our Soundcloud page (playlist embedded below).

The event was also scribed by an illustrator from Studio Jojo – you can view / download the graphic illustration of the event here: full size jpg | summary jpg.