The 9th Plenary meeting of the European Alcohol and Health Forum took place on 19 October 2011, focusing on alcohol and youth, and alcohol in the workplace.
This was a special plenary marked by the address of Commissioner John Dalli who expressed his strong commitment to address alcohol-related harm as a key public health priority, given its link to the rising burden of Non-Communicable Diseases (NCD). He challenged Forum Members to step-up action to reduce alcohol-related harm and to focus on delivery. Commissioner Dalli emphasized the need for further action in the area of marketing and advertising, called for enforcement of minimum age and called for a modern, dynamic multi-stakeholder approach. He also called for the use of modern tools such as digital media to increase impact and outreach of action.