SHAAP – Scottish Health Action on Alcohol Problems – has launched a campaign calling on the Scottish Government to introduce a total ban on alcohol sports sponsorship “in order to protect the health of the Scottish nation”.
IAS Interim Chief Executive, Dr Alison Giles, said:
“We support SHAAP’s Calling Time campaign and its recommendation for the Scottish Government to introduce a total ban on alcohol sports sponsorship. The Scottish Government has led the way in introducing evidence-based alcohol control policies in recent years and can continue to do so with a total ban.
“Ending alcohol sports sponsorship will help protect children and those in recovery from exposure to marketing that has been proven to increase alcohol harm. There’s an inherent contradiction between alcohol which is bad for health, and sporting achievement and excellence, and the sooner we move away from the cosy relationship they’ve had for years, the sooner we will reduce harm.”
See SHAAP’s campaign website: www.shaap.org.uk/calling-time, where you can also find their new publication commissioned from the University of Stirling: ‘Alcohol sponsorship of football: Examining the nature of sponsorship relations for professional football teams across countries with varied restrictions on alcohol marketing.‘