Following the launch of our Explained series, the second film covers The Price of Alcohol.
Reducing the affordability of alcohol is one of the most powerful tools at the UK government’s disposal to tackle alcohol harm. At the same time, capping the price of a pint is a frequent political tool deployed to appeal to the public. So what is the real relationship between cost and consumption, and how does this impact the nation’s health and the economy?
This video explains how the cost of alcohol impacts consumption rates and subsequent harm, how alcohol duties have changed over time, how minimum unit pricing works and whether it is effective in reducing drinking, and the cost of alcohol harm to the economy.
Each of the films correspond with a topic area in our Alcohol Knowledge Centre.
The films will be useful for those starting out in the field of alcohol policy, including early career researchers, public health professionals, and those working for charities that aim to reduce alcohol harm.