Bringing together evidence, policy and practice to reduce alcohol harm
How companies use gendered norms to sell more alcohol
Dr Amanda Atkinson – Liverpool John Moores University
We spoke to Dr Amanda Atkinson of Liverpool John Moores University about gendered alcohol marketing. Among other things, we discussed: the gendered tactics alcohol companies use to promote their products; why this is worse than other product-based companies using similar tactics; and what Dr Atkinson would do if she had control over the UK’s alcohol marketing regulations.