Bringing together evidence, policy and practice to reduce alcohol harm
On-screen alcohol leaves lasting impression
Dr Alex Barker – University of Nottingham
Some of the nation’s most popular soap operas (such as EastEnders, Coronation Street and Emmerdale) constitute a potential driver for alcohol consumption in young people, according to an article published in the Oxford Journal of Public Health (01 Jul).
A study led by Dr Alex Barker at the University of Nottingham concluded that alcohol content before the television watershed is so common that it exposes audiences to billions of viewer impressions. Alcohol impressions were identified in 83 out of 88 episodes (95% of the time).