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Dead on Arrival? Evaluating the Public Health Responsibility Deal for Alcohol

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Key points

  • The Responsibility Deal is not endorsed by academics or the public health community
  • It has pursued initiatives known to have limited efficacy in reducing alcohol-related harm
  • The evidence on the effectiveness of the Responsibility Deal is limited and unreliable, due to ambiguous goals and poor reporting practices
  • Where evaluation has been possible, implementation has often failed to live up to the letter and/or spirit of the pledges
  • The Responsibility Deal appears to have obstructed more meaningful initiatives with a stronger evidence base behind them

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