Alcohol marketing is all around us: at our favourite sports matches, on our TV screens, online, at bus stops and on billboards. It affects what we think and how we drink, nudging us to drink more and during more occasions. But how does it reach us, why are current regulatory structures failing to deal with a growing problem, why does the World Health Organization recommended comprehensive bans on alcohol marketing, and what can be done to protect the most vulnerable in society from being bombarded by alcohol ads?
In this film, we look at: the link between alcohol marketing and young people’s drinking; how it affects those in recovery; how alcohol marketing intersects with perceived gender and gender norms; how alcohol marketing became so prevalent in sport; and why controlling alcohol marketing is a human rights issue.
For more on this topic, check out the briefing on our website: https://www.ias.org.uk/factsheet/marketing/
Also check out Alcohol Focus Scotland’s Marketing Report: https://www.alcohol-focus-scotland.org.uk/media/440171/realising-our-rights-how-to-protect-people-from-alcohol-marketing.pdf
And Alcohol Change UK’s Fit For Purpose report: https://alcoholchange.org.uk/publication/fit-for-purpose-an-analysis-of-the-role-of-the-portman-group-in-alcohol-industry-self-regulation