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Consumption

On this page

  • Facts and stats
  • Briefings
  • Reports
  • Blogs
  • Podcasts
  • Videos

Alcohol consumption in the United Kingdom rose per head of the adult population during the post-war years, more than doubling between the mid-1950s and late 1990s. It has fallen slightly from a peak of 11.6 litres in 2004; periods of slow economic activity in recent years may have contributed to this relative decline (click on the link to download a spreadsheet of consumption trends since 1980 [UK total consumption of alcohol since 1980]). Men consume on average more than twice as much alcohol – mainly beer – on a weekly basis as women, although in terms of amounts drunk, women now purchase more units of wine than men in total. According to research company Nielsen, roughly seven in every ten wine bottles sold in Britain’s supermarkets are bought by women.

This fact is also representative of a long-term increase in the proportion of alcohol purchased from off-licenced outlets and consumed at home rather than in pubs and bars; British Beer & Pub Association (BBPA) figures estimate that three times as much alcohol is now bought from off-licenced premises as from pubs and other on-licenced premises. This is thought to be due to the increased affordability of alcoholic beverages from off-licence vendors, relative to the cost of purchasing drinks in pubs and bars.

Facts and stats

  • Units are a simple way of expressing the quantity of pure alcohol in a drink, offering a standardised comparison of the volume of alcohol (ABV) between alcoholic beverages.
  • In the UK, one unit is equal to eight grams of pure alcohol, which is also equivalent to ten millilitres of pure ethanol (alcohol). The number of grams that make up a unit varies between countries.
  • Alcohol takes roughly an hour for the average adult to process in the body (although there are many varying factors which mean all drinkers process alcohol differently).

Download this chart

  • Alcohol consumption per adult (aged 15 years and over) first hit double digits in 1973, peaking at 11.6 litres in 2004 (World Drink Trends and HMRC).
  • It then fell to a low of 9.5 in 2013 and 2014 (coinciding with the alcohol duty escalator, which raised duty rates by 2% above inflation from 2008 to 2013/14).
  • Over the past decade, average consumption has been steadily rising, increasing by 7% from 2013 to 2022.
  • Since 1961, total average alcohol consumption has risen by 43%:
    • Beer consumption has fallen by 40%
    • Wine consumption has risen by 1,150% (12.5 times higher)
    • Spirits consumption has risen 150%
    • Other product consumption has risen by 32% since 1987

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  • The UK’s Chief Medical Officers’ low risk guidelines state that you are safest not to drink regularly more than 14 units per week, to keep health risks from alcohol to a low level.
  • If you drink as much as 14 units in a week, it is advised to spread this evenly over three days or more. If you wish to cut down the amount you are drinking, a good way to help achieve this is to have several drink-free days each week.
  • If you are pregnant or planning a pregnancy, the safest approach is not to drink alcohol at all, to keep risks to your baby to a minimum. (UK Gov, 2016)
  • The UK’s Chief Medical Officers’ guidelines classify drinking up to 14 units in a week as ‘low or moderate risk’.
  • 24% of English, 17% of Welsh, 22% of Scottish, and 16% of Northern Irish people consume alcohol at an increasing and higher risk, meaning that they drink more than 14 units in a week.
  • Among drinkers, 30% of English, 20% of Welsh, 27% of Scottish, and 21% of Northern drinkers consume over 14 units a week.

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  • The disparity between on and off-trade consumption among adults has widened since 2000.
  • Off-trade consumption (alcohol bought from retailers) has increased by 1.5 litres of pure alcohol.
  • On-trade consumption among adults in the UK (ie drinking alcohol sold in pubs, nightclubs and hotels) declined by 1.8 litres of pure alcohol per person since 2000.

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  • In England in 2022, 19% had not drunk alcohol in the last 12 months (NHS, 2024)
  • England: 37% of 11-15-year-olds have ever had a drink in 2023
  • Scotland: 36% of 13-year-olds; 71% of 15-year-olds
  • Wales: 51% of 13-year-olds; 77% of 15-year-olds
  • NI: 1/3 of those aged 11-16, half of whom had their first drink under 13
  • The following charts are for England only.

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  • 76% of women in England reported drinking in the last year
  • Average number of units drunk per week by women: 8.5
  • 1 in 7 women drinking more than the CMO’s weekly guideline of 14 units a week

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  • 82% of men in England reported drinking in the last year
  • Average number of units per week consumed amongst men: 14.7
  • 3 in 10 men drink more than the CMO’s weekly guidelines

Download this chart

Briefings

Alcohol-specific and Alcohol-related deaths: What does it all mean?

February 2025

Autumn Budget Analysis 2024

November 2024

Alcohol and Economic Crises

April 2024

Cannabis liberalisation: Lessons for alcohol policy

October 2023

Measure for measure: calculating alcohol consumption

A brief history of the UK’s low risk drinking guidelines

LGBTQ+ People and Alcohol

July 2021

Alcohol consumption during the COVID-19 pandemic in the UK – Second IAS briefing

October 2020

Alcohol consumption during the COVID-19 lockdown in the UK

June 2020

Reports

Barriers to Recovery: Overcoming obstacles to alcohol recovery in the UK

November 2025

Technical report for ‘A Healthier Future: A long-term vision to tackle alcohol harm in the UK’

November 2025

A Healthier Future: A long-term vision to tackle alcohol harm in the UK

November 2025

IAS response to Licensing Reforms Programme

November 2025

Autumn Budget Submission 2025

September 2025

IAS response to LGBT+ health evidence review

September 2025

IAS response to consultation on Welsh MUP 2025

August 2025

IAS response to consultation on Men’s Health Strategy 2025

July 2025

Spin the bottle: How the UK alcohol industry twists the facts on harm and responsibility

June 2025

The Price is Right: Minimum unit pricing for alcohol and the case for a windfall tax

May 2025

Spending Review submission 2025

January 2025

IAS Autumn Budget Submission 2024

October 2024

Spring Budget 2023 – IAS submission

February 2023

The COVID Hangover: summary report

July 2022

The COVID Hangover: addressing long-term health impacts of changes in alcohol consumption during the pandemic

July 2022

IAS response to consultation on Mental health and wellbeing plan

July 2022

IAS Annual Report 2021/22

May 2022

IAS response to consultation on WHO Framework to strengthen Alcohol Action Plan

April 2022

The Marketing and Consumption of No and Low Alcohol Drinks in the UK

March 2022

IAS response to Call for Evidence on Women’s Health Strategy

June 2021

Minimum Unit Pricing in Scotland: What we know so far about its effects on consumption and health harms

May 2020

IAS response to the Science and Technology Committee (Commons) inquiry into the consumption of energy drinks

October 2018

The economic impact of changes in alcohol consumption in the UK

April 2018

Youthful abandon: Why are young people drinking less?

July 2016

Blogs

12836Why we need a long-term vision to tackle alcohol harm in the UK

Why we need a long-term vision to tackle alcohol harm in the UK

Poppy Hull

11th November 2025

12812Deregulating alcohol licensing: how the government’s proposals risk undermining public health and democracy

Deregulating alcohol licensing: how the government’s proposals risk undermining public health and democracy

Institute of Alcohol Studies

4th November 2025

12751Does Dry January change how we drink?

Does Dry January change how we drink?

Aisha Moolla

23rd September 2025

12706The effects of alcohol on employment and social outcomes in the UK

The effects of alcohol on employment and social outcomes in the UK

Dr Desmond Campbell

2nd September 2025

12697Why England and Wales need a lower drink drive limit

Why England and Wales need a lower drink drive limit

Jem Roberts and Dr Katherine Severi

26th August 2025

12647Growing up with alcohol harm at home: the difference a trusted adult can make

Growing up with alcohol harm at home: the difference a trusted adult can make

Professor Siri Håvås Haugland

12th August 2025

12628“We’re managing the chaos”: Why Alcohol Care Teams matter more than ever

“We’re managing the chaos”: Why Alcohol Care Teams matter more than ever

Alcohol Alert Podcast

5th August 2025

12613Who pays more? Analysing the impact of the UK’s 2023 alcohol duty reform

Who pays more? Analysing the impact of the UK’s 2023 alcohol duty reform

Dr Luke B. Wilson

24th July 2025

Podcasts

Government licensing reform sparks concerns over public health and local accountability

In our latest podcast we spoke to Professor Niamh Fitzgerald and Dr James Nicholls of the University of Stirling about […]

Professor Niamh Fitzgerald – University of Stirling
Dr James Nicholls – University of Stirling

November 2025

Alcohol harm: A hidden productivity crisis in the UK workforce

On this month’s podcast we spoke to Dr Jamie O’Halloran, senior research fellow at the influential progressive think tank IPPR, […]

Dr Jamie O’Halloran – Senior research fellow, IPPR

October 2025

Developing a roadmap for tackling alcohol harm in the UK

On this month’s podcast we spoke to Dr Katherine Severi, IAS’s Chief Executive, and Karen Biggs, Chief Executive of treatment […]

Dr Katherine Severi – Chief Executive of IAS
Karen Biggs – Chief Executive of Phoenix Futures

October 2025

The missing policies in the UK’s 10-Year Health Plan

This month’s episode of the Alcohol Alert Podcast is a special cross-post from The Alcohol Debate Podcast, hosted by alcohol-freedom […]

Jem Roberts – IAS

August 2025

Videos

Minimum Unit Pricing: Explained

May 2025

Alcohol-specific and Alcohol-related deaths: What does it all mean?

February 2025

The Impact of Alcohol on our Healthcare Services: Explained

February 2025

The COVID Hangover: long-term health impacts of changes in alcohol consumption during the pandemic

July 2022

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