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Blog

13324The end of premiumisation?
LATEST

The end of premiumisation?

Alcohol giants are quietly pivoting from "premiumisation" to cheaper, stronger ready-to-drink products targeting Gen Z, even as younger generations drink less overall. This shift threatens to undercut industry "responsible drinking" narratives and the broader moderation trend, making it a development worth watching closely.

Emma Thompson

24 Jun 2026

Topic:

8893The race is on: the SNP must prioritise public health over industry gains

The race is on: the SNP must prioritise public health over industry gains

Jane Gordon

20th March 2023

8878Good news for public health, good news for pubs, and good news for Treasury revenue

Good news for public health, good news for pubs, and good news for Treasury revenue

Dr Peter Rice and Jem Roberts

16th March 2023

8870Studies around the world collectively find that Minimum Unit Pricing would reduce alcohol-related hospital burden

Studies around the world collectively find that Minimum Unit Pricing would reduce alcohol-related hospital burden

Dr Tobias Maharaj

14th March 2023

9266How Does Drinking Alcohol Increase Suicide Risk – and How Can it Be Managed?

How Does Drinking Alcohol Increase Suicide Risk – and How Can it Be Managed?

Jason Isaacs

7th March 2023

8815‘It’s everywhere’: Considering the impact of alcohol marketing on people with problematic alcohol use

‘It’s everywhere’: Considering the impact of alcohol marketing on people with problematic alcohol use

Dr Amanda Atkinson

1st March 2023

8848Patterns in alcohol-related violence: exploring recent declines in alcohol-related violence in England and Wales

Patterns in alcohol-related violence: exploring recent declines in alcohol-related violence in England and Wales

Lucy Bryant

27th February 2023

8823Should we rethink how we drink? Canada’s new drinking guidance vs. the UK’s

Should we rethink how we drink? Canada’s new drinking guidance vs. the UK’s

Dr Adam Sherk

23rd February 2023

9265“The best me probably would be better without alcohol”: What women told us about the sober curious movement

“The best me probably would be better without alcohol”: What women told us about the sober curious movement

Dr Belinda Lunnay, Professor Paul R Ward, and Dr Emily Nicholls

21st February 2023

8819Leading alcohol research funder’s relationship with the alcohol industry: time for change?

Leading alcohol research funder’s relationship with the alcohol industry: time for change?

Dr Gemma Mitchell

20th February 2023

9264Framing of harms and solutions at industry-funded alcohol and gambling conferences

Framing of harms and solutions at industry-funded alcohol and gambling conferences

Dr Kate Dun-Campbell et al

14th February 2023

8799Changing the Conversation About Alcohol: A New Partnership Will Leverage Policy to Tackle Alcohol-Related Harms

Changing the Conversation About Alcohol: A New Partnership Will Leverage Policy to Tackle Alcohol-Related Harms

RESET Alcohol, Vital Strategies

7th February 2023

8789How does a healthy diet and not drinking alcohol affect your risk of memory decline?

How does a healthy diet and not drinking alcohol affect your risk of memory decline?

Professor Jia Jianping

2nd February 2023

8777What happened with UK alcohol consumption and harm in 2022?

What happened with UK alcohol consumption and harm in 2022?

Dr Sadie Boniface

30th January 2023

8764Get the facts – on the label

Get the facts – on the label

Dr Sheila Gilheany

24th January 2023

8731Banning alcohol advertising would give us more choice, not less

Banning alcohol advertising would give us more choice, not less

Jem Roberts

20th December 2022

8736With evidence on alcohol policies being stronger than ever, now is the time for governments to act

With evidence on alcohol policies being stronger than ever, now is the time for governments to act

Dr Peter Rice

14th December 2022

8720Government flip-flopping and alcohol industry lobbying risks an increase in harm

Government flip-flopping and alcohol industry lobbying risks an increase in harm

Baroness Hayter of Kentish Town

6th December 2022

8716The Two Faces of Christmas

The Two Faces of Christmas

Colin Shevills

1st December 2022

8703Football fans have a thirst for change

Football fans have a thirst for change

Dr Richard Purves

22nd November 2022

8686Drink? The Good, the Bad and the Moderate

Drink? The Good, the Bad and the Moderate

Professor David Nutt

9th November 2022

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