13259The more you look, the more you drink: how attention to alcohol adverts drives consumption
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The more you look, the more you drink: how attention to alcohol adverts drives consumption
The more attention people pay to alcohol adverts, the more they crave alcohol - and the more they go on to drink. New experimental evidence shows this isn’t just correlation: directing attention to ads can directly drive consumption via increased craving.
19 May 2026
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