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Blog

13324The end of premiumisation?
LATEST

The end of premiumisation?

Alcohol giants are quietly pivoting from "premiumisation" to cheaper, stronger ready-to-drink products targeting Gen Z, even as younger generations drink less overall. This shift threatens to undercut industry "responsible drinking" narratives and the broader moderation trend, making it a development worth watching closely.

Emma Thompson

24 Jun 2026

Topic:

1367What works on your high street? Voluntary schemes and their aims

What works on your high street? Voluntary schemes and their aims

Jon Foster

23rd January 2017

1366Unitary transparency – monitoring drinking habits by the glass

Unitary transparency – monitoring drinking habits by the glass

Richard De Visser

16th January 2017

1365Flattening the spike – drink-driving at Christmas

Flattening the spike – drink-driving at Christmas

Jason Ablewhite

23rd December 2016

1263Some inconvenient facts for the British Beer & Pub Association

Some inconvenient facts for the British Beer & Pub Association

Aveek Bhattacharya

16th November 2016

1262Communicating the health harms of alcohol to the public

Communicating the health harms of alcohol to the public

Sir Ian Gilmore

15th November 2016

1363Measuring alcohol in populations

Measuring alcohol in populations

Annie Britton

28th October 2016

1362The power of the media in shaping perceptions of alcohol issues

The power of the media in shaping perceptions of alcohol issues

Heide Weishaar

14th October 2016

1361Tackling obesity – parallels with alcohol

Tackling obesity – parallels with alcohol

Vanessa Hebditch

11th October 2016

1360Drink-driving: Time has come – we need a lower limit

Drink-driving: Time has come – we need a lower limit

Jon Foster

10th October 2016

1359Bang per buck – a recent history of white cider

Bang per buck – a recent history of white cider

Peter Rice

6th October 2016

1358Alcohol misuse is ‘everybody’s business’

Alcohol misuse is ‘everybody’s business’

Katherine Brown

30th September 2016

1357The effect of alcohol on the probability of conception

The effect of alcohol on the probability of conception

Smriti Bhatta

29th September 2016

1356Beer duty cuts – don’t believe the hype

Beer duty cuts – don’t believe the hype

Aveek Bhattacharya

27th September 2016

1355Alcohol Stories – Exploring accounts and practices of alcohol use, suicide and self-harm

Alcohol Stories – Exploring accounts and practices of alcohol use, suicide and self-harm

Amy Chandler

22nd September 2016

1354Helping local areas reduce the impact of alcohol harm

Helping local areas reduce the impact of alcohol harm

Kevin Fenton

26th August 2016

1353London’s Night Tube: A leap into the unknown

London’s Night Tube: A leap into the unknown

Aveek Bhattacharya

19th August 2016

1352Self-satisfied and self-indulgent: The IOC gives a gold medal winning performance

Self-satisfied and self-indulgent: The IOC gives a gold medal winning performance

Michael Thorn

9th August 2016

1351When does alcohol sponsorship of sport become sports sponsorship of alcohol?

When does alcohol sponsorship of sport become sports sponsorship of alcohol?

Lauri Beekmann

18th July 2016

1350Alcohol, the ‘elephant in the room’

Alcohol, the ‘elephant in the room’

Phil Cain

4th July 2016

1349Beyond ‘Ab Fab Britain’: responsible parenting and lower affordability best explain falls in underage drinking

Beyond ‘Ab Fab Britain’: responsible parenting and lower affordability best explain falls in underage drinking

Aveek Bhattacharya

1st July 2016

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