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Blog

13324The end of premiumisation?
LATEST

The end of premiumisation?

Alcohol giants are quietly pivoting from "premiumisation" to cheaper, stronger ready-to-drink products targeting Gen Z, even as younger generations drink less overall. This shift threatens to undercut industry "responsible drinking" narratives and the broader moderation trend, making it a development worth watching closely.

Emma Thompson

24 Jun 2026

Topic:

1390Which drinking practices are associated with violent behaviour?

Which drinking practices are associated with violent behaviour?

Carly Lightowlers

8th August 2017

1389The First WHO Forum on Alcohol, Drugs and Addictive Behaviours

The First WHO Forum on Alcohol, Drugs and Addictive Behaviours

Lucy Westerman

25th July 2017

1388Sizing up KBS: Conference highlights from an early career researcher

Sizing up KBS: Conference highlights from an early career researcher

Inge Kersbergen

13th July 2017

1385‘Our children’s television viewing is bombarded with the thrills and spills of alcohol’

‘Our children’s television viewing is bombarded with the thrills and spills of alcohol’

Bobby Smyth

27th June 2017

1387Alcohol advertising ban crowns comprehensive control measures adopted in Lithuania

Alcohol advertising ban crowns comprehensive control measures adopted in Lithuania

Nijole Gostautaite Midttun

21st June 2017

1386Battle to introduce minimum alcohol prices almost over finishing line

Battle to introduce minimum alcohol prices almost over finishing line

Alison Douglas

19th June 2017

1371Might innovative taxes on alcohol and other unhealthy commodity products help fund the NHS?

Might innovative taxes on alcohol and other unhealthy commodity products help fund the NHS?

Kat Smith

13th June 2017

1384Anytime, Anyplace, Anywhere? Comparing policies that regulate physical availability of alcohol in Australia and the UK

Anytime, Anyplace, Anywhere? Comparing policies that regulate physical availability of alcohol in Australia and the UK

Claire Wilkinson

2nd June 2017

1382Assessing the potential effect of placing health messages on alcohol products: It’s too early to tell

Assessing the potential effect of placing health messages on alcohol products: It’s too early to tell

Louise Hassan

16th May 2017

1381Alcohol consumption and cardiovascular disease – the deeper you go, the more you know

Alcohol consumption and cardiovascular disease – the deeper you go, the more you know

Steven Bell

3rd May 2017

1380What does the alcohol industry mean by ‘responsible drinking’?

What does the alcohol industry mean by ‘responsible drinking’?

Nason Maani-Hessari

26th April 2017

1379Online alcohol sales are booming, but what are the implications?

Online alcohol sales are booming, but what are the implications?

Mark Leyshon

24th April 2017

1378What is really in your drink?

What is really in your drink?

Mariann Skar

18th April 2017

1377Lords: Licensing Act “needs major overhaul” but problems only half diagnosed

Lords: Licensing Act “needs major overhaul” but problems only half diagnosed

Jon Foster

11th April 2017

1375Fixing the UK’s alcohol taxes

Fixing the UK’s alcohol taxes

Kate Smith

20th March 2017

1374Cheap cider and an alcohol duty system that incentivises harmful practice

Cheap cider and an alcohol duty system that incentivises harmful practice

John Holmes

2nd March 2017

1373What Family Drug and Alcohol Courts do

What Family Drug and Alcohol Courts do

Gabriella Brent

27th February 2017

1369We don’t need the alcohol industry for a strong economy

We don’t need the alcohol industry for a strong economy

Aveek Bhattacharya

23rd February 2017

1370Murder in a can

Murder in a can

Mike Nicholas

22nd February 2017

1368Kick alcohol sponsorship out of sport

Kick alcohol sponsorship out of sport

Carwyn Jones

1st February 2017

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