Marketing

Zero-alcohol products: a tool for moderation or a tool for growth?

How do alcohol industry public-facing and industry-facing communications differ regarding how they talk about zero alcohol drinks?

Why we need a long-term vision to tackle alcohol harm in the UK

This blog explains our new long-term vision to tackle alcohol harm in the UK, developed with experts across policy, health, and civil society. It sets...

The politics of inaction: why alcohol policy can’t wait

Jem Roberts argues that the government’s failure to include proven alcohol policies like minimum unit pricing in its 10-Year Health Plan is a political misstep...

Behaving irresponsibly: separating UK alcohol industry claims from reality

In our latest blog, Emma Thompson explains the findings of her IAS/SHAAP-funded study that looked at alcohol industry misinformation from 2024.

False friends? Calls for Pride rethink on alcohol industry partnerships as LGBT+ community members give thumbs down

Is the alcohol industry really an ally to the LGBT+ community? A new blog from Alcohol Focus Scotland's David Barbour explores the impact of alcohol...

Zero-alcohol drinks make teens think of alcohol – so why are we treating them like soft drinks?

Zero-alcohol drinks are growing in popularity, marketed as a healthy alternative - but do they prompt teens to think of alcohol? New research shows adolescents...

Rainbow-washing or genuine allyship? How alcohol companies target the LGBTQ+ community

Alcohol companies market heavily to LGBTQ+ communities, portraying themselves as allies while profiting from higher alcohol consumption rates among these groups. This blog critiques their...

‘Dark Apps’ uncovered: popular alcohol tracking apps backed by the alcohol industry mislead users

Apps to reduce drinking that are provided by alcohol industry-funded charities have been found to contain misinformation and may even increase drinking. Dr Roy-Highley and...

Alcohol calorie labelling might help change drinking habits

A UCL study found that 46% of UK alcohol consumers might change their drinking habits if calorie labels were introduced, supporting their potential role in...

Alcohol warning labels featuring lived experiences attract greater attention

Do cancer warnings on alcohol work better if they feature graphic imagery or narrative imagery? A new eye-tracking study looked into this.

“Outta sight, outta mind?”. What do the public and professional stakeholders think about alcohol policy?

Dr Dimova looks at the opinions of both public and professional stakeholders regarding policy suggestions to reduce alcohol use and harms. She highlights the importance...

Corona Cero and the Olympics

The zero alcohol version of Corona - Corona Cero - was an official sponsor of the Olympics this year. In a small-scale qualitative study, researchers...

Dragging their heels: the alcohol industry’s response to mandatory pregnancy warning labels

Simone Pettigrew and Bella Sträuli look at how the alcohol industry has dragged its heels in implementing mandatory labelling in Australia.

Mistletoe and Wine: Alcohol advertising at Christmas time

How many supermarket Christmas adverts showed alcohol content in 2022 compared to this year? Have they been reducing such content or not? And how could...

Acceptable, accessible and affordable – but at what cost?

Alice Wiseman, Director of Public Health for Gateshead, discusses why it is becoming increasingly important to implement evidence-based policies to reduce alcohol consumption and harm.

There’s no such thing as ‘good quality’ alcohol

Although people often refer to the 'quality' of alcohol, much of the language around this comes straight from industry marketing and branding. So is there...

Keeping up with Alcohol Brand Promotion: How ‘The Kardashians’ use reality TV to promote their alcohol business interests

Every episode in Season 2 of the TV show 'The Kardashians' includes an alcohol reference. 6 episodes include references to specific brands, mainly the brand...

Ireland brings into law the world’s first comprehensive health labelling of alcohol products

Ireland signing into law the world’s first health warnings on alcohol labels is the vanguard of a profound rethink of how society will view alcohol...

Using counter-ads to kick alcohol sponsorship out of sport

How could counter-advertising be used to inform people of the harm of alcohol advertising at sporting events? Dr Helen Dixon's recent study looked to find...

The race is on: the SNP must prioritise public health over industry gains

The next SNP leader must not only uphold Scotland’s reputation as world-leaders in alcohol policy, but also deliver their manifesto commitment to protect children from...