Marketing

With evidence on alcohol policies being stronger than ever, now is the time for governments to act

Dr Peter Rice, IAS's new chair, looks at the progress in alcohol policy and research this year, and the effect MUP has had in reducing...

The Two Faces of Christmas

Christmas is a time of festivities, but also for alcohol multinationals to push their product with aggressive marketing. Colin Shevills discusses this and Diageo's partnership...

Think Before You Drink: How can we improve alcohol health warning labels?

What is the problem with current alcohol labelling and how could labels be improved to help reduce harm? A comprehensive look at the research surrounding...

Alcohol that is ‘better for you’? Room for improvement in labelling of alcohol products

Health-oriented marketing of alcohol is used across many products in Australia and the UK. This study looked at what claims were made and their prevalence,...

The COVID hangover: more urgency is needed to tackle alcohol harm as an indirect effect of the pandemic

Changes in drinking patterns during the pandemic are likely to lead to significant increases in alcohol-related disease cases and subsequent death. Here Dr Sadie Boniface...

Realising our rights: How to protect people from alcohol marketing

Alcohol Focus Scotland's comprehensive marketing report looks at what restrictions should be brought in to help protect the rights and health of people at risk...

Healthy life expectancy: why tackling alcohol is key

If the Government is serious about extending healthy life expectancy for all, it must get serious about tackling alcohol. With the Health Disparities White Paper...

‘Let’s get Mortal!’ Alcohol content in reality TV programmes over a 1-year period and youth exposure

Alcohol content was seen 197.3 million times by children aged under 16 across 20 different reality TV programmes. Dr Barker's study shows how alcohol content...

Help or harm? Exploring the expanding ‘No and Low’ alcohol market in the UK

Dr Emily Nicholls investigates the marketing and consumption of no and low alcohol products and discusses her new report.

Alcohol marketing versus public health: David and Goliath?

A major obstacle for public health bodies is challenging powerful transnational alcohol corporations: a story of David and Goliath.

Advertising ‘Greatness’? Guinness marketing and exposure in the 2019 Guinness Six Nations

The amount of Guinness advertising during the 2019 Six Nations was enormous and led to huge exposure of alcohol advertising to children. Dr Barker's study...

Are ‘Soap Operas’ driving young people to drink?

Alex Barker examines the influence of alcohol brands product placement on viewers

A question of intent: Alcohol advertising campaign case studies make for sobering reading

It is time to leave claims of the innocuous goals of alcohol advertising aside and instead treat it with the regulatory attention it requires, says...

It’s time to call time on the use of gender stereotypes in alcohol marketing

Dr Amanda Marie Atkinson discusses findings of a new IAS-commissioned report exploring the way in which women are both targeted and represented in alcohol marketing,...

First results of regulating alcohol marketing on social media in Finland

Emmi Kauppila chronicles the initial findings of the world's first case study in online alcohol marketing regulation

Alcohol-free alcohol: A 0.0-sum endgame?

Habib Kadiri wonders if non-alcoholic drinks normalise alcohol branding in areas where they shouldn't?

Using wearable cameras to track children’s exposure to alcohol marketing via product packaging

New Zealand study follows the lives of children bombarded with images of alcohol product placement

Are young people under the influence of alcohol content on TV?

Ofcom's 9pm watershed might not be fit for purpose, argues Alex Barker

How long before we see effective alcohol advertising control?

We have the evidence, now we need the political will, writes Dr Simone Pettigrew

Alcohol actually – How broadcasters use the UK to avoid Swedish alcohol legislation

The European Commission recently decided that UK-based broadcasters are allowed to continue circumventing the Swedish alcohol marketing ban on TV