Marketing

Acceptable, accessible and affordable – but at what cost?

Alice Wiseman, Director of Public Health for Gateshead, discusses why it is becoming increasingly important to implement evidence-based policies to reduce alcohol consumption and harm.

There’s no such thing as ‘good quality’ alcohol

Although people often refer to the 'quality' of alcohol, much of the language around this comes straight from industry marketing and branding. So is there...

Keeping up with Alcohol Brand Promotion: How ‘The Kardashians’ use reality TV to promote their alcohol business interests

Every episode in Season 2 of the TV show 'The Kardashians' includes an alcohol reference. 6 episodes include references to specific brands, mainly the brand...

Ireland brings into law the world’s first comprehensive health labelling of alcohol products

Ireland signing into law the world’s first health warnings on alcohol labels is the vanguard of a profound rethink of how society will view alcohol...

Using counter-ads to kick alcohol sponsorship out of sport

How could counter-advertising be used to inform people of the harm of alcohol advertising at sporting events? Dr Helen Dixon's recent study looked to find...

The race is on: the SNP must prioritise public health over industry gains

The next SNP leader must not only uphold Scotland’s reputation as world-leaders in alcohol policy, but also deliver their manifesto commitment to protect children from...

‘It’s everywhere’: Considering the impact of alcohol marketing on people with problematic alcohol use

Dr Amanda Atkinson looks at how alcohol marketing affects women in recovery from alcohol dependency, and the pressure and stigma it can create.

Banning alcohol advertising would give us more choice, not less

The alcohol industry framing the Scottish Government's proposed alcohol advertising ban as unfair - as it supposedly prevents consumers from being informed - is "deceptive...

With evidence on alcohol policies being stronger than ever, now is the time for governments to act

Dr Peter Rice, IAS's new chair, looks at the progress in alcohol policy and research this year, and the effect MUP has had in reducing...

The Two Faces of Christmas

Christmas is a time of festivities, but also for alcohol multinationals to push their product with aggressive marketing. Colin Shevills discusses this and Diageo's partnership...

Think Before You Drink: How can we improve alcohol health warning labels?

What is the problem with current alcohol labelling and how could labels be improved to help reduce harm? A comprehensive look at the research surrounding...

Alcohol that is ‘better for you’? Room for improvement in labelling of alcohol products

Health-oriented marketing of alcohol is used across many products in Australia and the UK. This study looked at what claims were made and their prevalence,...

The COVID hangover: more urgency is needed to tackle alcohol harm as an indirect effect of the pandemic

Changes in drinking patterns during the pandemic are likely to lead to significant increases in alcohol-related disease cases and subsequent death. Here Dr Sadie Boniface...

Realising our rights: How to protect people from alcohol marketing

Alcohol Focus Scotland's comprehensive marketing report looks at what restrictions should be brought in to help protect the rights and health of people at risk...

Healthy life expectancy: why tackling alcohol is key

If the Government is serious about extending healthy life expectancy for all, it must get serious about tackling alcohol. With the Health Disparities White Paper...

‘Let’s get Mortal!’ Alcohol content in reality TV programmes over a 1-year period and youth exposure

Alcohol content was seen 197.3 million times by children aged under 16 across 20 different reality TV programmes. Dr Barker's study shows how alcohol content...

Help or harm? Exploring the expanding ‘No and Low’ alcohol market in the UK

Dr Emily Nicholls investigates the marketing and consumption of no and low alcohol products and discusses her new report.

Alcohol marketing versus public health: David and Goliath?

A major obstacle for public health bodies is challenging powerful transnational alcohol corporations: a story of David and Goliath.

Advertising ‘Greatness’? Guinness marketing and exposure in the 2019 Guinness Six Nations

The amount of Guinness advertising during the 2019 Six Nations was enormous and led to huge exposure of alcohol advertising to children. Dr Barker's study...

Are ‘Soap Operas’ driving young people to drink?

Alex Barker examines the influence of alcohol brands product placement on viewers