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13324The end of premiumisation?
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The end of premiumisation?

Alcohol giants are quietly pivoting from "premiumisation" to cheaper, stronger ready-to-drink products targeting Gen Z, even as younger generations drink less overall. This shift threatens to undercut industry "responsible drinking" narratives and the broader moderation trend, making it a development worth watching closely.

Emma Thompson

24 Jun 2026

Topic:

11634Limits on bar/tavern hours of sale: an important tool in a violence prevention toolbox?

Limits on bar/tavern hours of sale: an important tool in a violence prevention toolbox?

Dr Erika Rosen and Dr Pamela Trangenstein

13th August 2024

11612Alcohol and its Impact on the Adolescent Brain

Alcohol and its Impact on the Adolescent Brain

Ania Wellere

1st August 2024

11598How do economic crises impact levels of alcohol harm, and who is most affected?

How do economic crises impact levels of alcohol harm, and who is most affected?

Poppy Hull

18th July 2024

11583Alcohol and the heart: friend or foe?

Alcohol and the heart: friend or foe?

Sinclair Carr and Dr. Susan A. McLaughlin

9th July 2024

11562Making the wine duty ‘easement’ permanent would negate the public health objective of the duty reform

Making the wine duty ‘easement’ permanent would negate the public health objective of the duty reform

Jem Roberts

8th July 2024

11554Is Youth Drinking Decline a Global Phenomenon? We Need More Evidence Beyond the Global North

Is Youth Drinking Decline a Global Phenomenon? We Need More Evidence Beyond the Global North

Dr Emeka W. Dumbili

2nd July 2024

11550Alcohol labelling must be part of a ‘manifesto for cancer prevention’

Alcohol labelling must be part of a ‘manifesto for cancer prevention’

CancerWatch

25th June 2024

11543Beyond Personal Harm: The Costs of Alcohol to Society

Beyond Personal Harm: The Costs of Alcohol to Society

Kat Petrilli

5th June 2024

11532Young Adults Reduced Drinking During and After Pandemic

Young Adults Reduced Drinking During and After Pandemic

Dr Kasey Creswell

28th May 2024

11166Is a little bit of alcohol really good for us?: What we have learned from better-designed studies

Is a little bit of alcohol really good for us?: What we have learned from better-designed studies

Dr Rachel Visontay

9th May 2024

10788Rethinking “Justice”: Racial Inequity in Justice-Involved Alcohol Treatment in the United States

Rethinking “Justice”: Racial Inequity in Justice-Involved Alcohol Treatment in the United States

Dr Madeline Stenersen

1st May 2024

10720The Sick-Quitter Effect: Alcohol-related death has been underestimated over the last 30 years

The Sick-Quitter Effect: Alcohol-related death has been underestimated over the last 30 years

Dr Peter Sarich

2nd April 2024

10699Can we increase government revenue by raising alcohol taxes?

Can we increase government revenue by raising alcohol taxes?

Dr Jakob Manthey

26th March 2024

10708Will increasing Scotland’s Minimum Unit Pricing ‘punish’ those on low incomes?

Will increasing Scotland’s Minimum Unit Pricing ‘punish’ those on low incomes?

Colin Angus

22nd March 2024

10692The game the alcohol industry played with the Dutch National Prevention Agreement 

The game the alcohol industry played with the Dutch National Prevention Agreement 

Wim van Dalen

12th March 2024

10676Why do countries with high alcohol taxes still have high rates of alcohol harm?

Why do countries with high alcohol taxes still have high rates of alcohol harm?

Jem Roberts and Professor John Holmes

4th March 2024

10665Why alcohol industry partnerships with civil society and governments are problematic for public health

Why alcohol industry partnerships with civil society and governments are problematic for public health

Dr Mary Madden, Professor Jim McCambridge, and Dr Andrew Bartlett

27th February 2024

10654Ireland’s reputation on alcohol policy under threat

Ireland’s reputation on alcohol policy under threat

Dr Sheila Gilheany

20th February 2024

10647Saving Lives and Money: A Call for a €1 Minimum Unit Price for Alcohol to Prevent Chronic Liver Disease

Saving Lives and Money: A Call for a €1 Minimum Unit Price for Alcohol to Prevent Chronic Liver Disease

Dr Laura Webber

13th February 2024

10632Can a health case sustain a new Public Health Supplement in Scotland?

Can a health case sustain a new Public Health Supplement in Scotland?

Professor Katherine Smith and Dr Mark Hellowell

7th February 2024