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Blog

13324The end of premiumisation?
LATEST

The end of premiumisation?

Alcohol giants are quietly pivoting from "premiumisation" to cheaper, stronger ready-to-drink products targeting Gen Z, even as younger generations drink less overall. This shift threatens to undercut industry "responsible drinking" narratives and the broader moderation trend, making it a development worth watching closely.

Emma Thompson

24 Jun 2026

Topic:

1692Minimum unit pricing: from the theory to the supermarket shelf

Minimum unit pricing: from the theory to the supermarket shelf

Andrew Misell

31st March 2020

1342Sobriety bracelets: The new ‘must have’ criminal justice accessory?

Sobriety bracelets: The new ‘must have’ criminal justice accessory?

Laura Bainbridge

20th March 2020

1340No strangers to the bar: the drinking habits of MPs

No strangers to the bar: the drinking habits of MPs

Tony Rao

16th March 2020

1341Does the size of a wine glass affect how much we drink?

Does the size of a wine glass affect how much we drink?

Natasha Clarke

12th March 2020

1339MUP – let’s not lose another decade to alcohol harm

MUP – let’s not lose another decade to alcohol harm

Colin Shevills

9th March 2020

1338Does knowing alcohol can cause cancer improve support alcohol policies?

Does knowing alcohol can cause cancer improve support alcohol policies?

Northern Territories Alcohol Labels Study Research Team

6th March 2020

1337Parental supply of alcohol across adolescence increases risk of alcohol-related harms in early adulthood

Parental supply of alcohol across adolescence increases risk of alcohol-related harms in early adulthood

Philip Clare

3rd March 2020

1336The alcohol harm paradox revisited on a local level

The alcohol harm paradox revisited on a local level

Sadie Boniface

26th February 2020

1335Alcohol control policies and alcohol-related traffic harm in Lithuania: a short summary of a success story

Alcohol control policies and alcohol-related traffic harm in Lithuania: a short summary of a success story

Mindaugas Štelemėkas

24th February 2020

1334New Australian estimates of the impact of Minimum Unit Pricing

New Australian estimates of the impact of Minimum Unit Pricing

Michael Livingston

12th February 2020

1332A brief window of opportunity: The case of MUP in England

A brief window of opportunity: The case of MUP in England

Benjamin Hawkins

7th February 2020

1330Touching on a touchy subject: how older adults play down their drinking

Touching on a touchy subject: how older adults play down their drinking

Mary Madden

27th January 2020

1329Has pub diversification ended decades of decline?

Has pub diversification ended decades of decline?

Alcohol Policy UK

22nd January 2020

1413Young risky drinkers: overrepresented as victims and perpetrators of alcohol’s harms to others

Young risky drinkers: overrepresented as victims and perpetrators of alcohol’s harms to others

Tina Lam

21st January 2020

1412Are we seeing a reversal of declining youth drinking trends in Scotland?

Are we seeing a reversal of declining youth drinking trends in Scotland?

Melissa Oldham

17th January 2020

1313Dry January in France: Taking up the challenge

Dry January in France: Taking up the challenge

Sonia Bigot

10th January 2020

1288International trade, alcohol policy and health regulation

International trade, alcohol policy and health regulation

Arianna Andreangeli

6th January 2020

1312Minimum pricing for alcohol in Wales – will drinkers switch substances?

Minimum pricing for alcohol in Wales – will drinkers switch substances?

Katy Holloway

11th December 2019

1311General Election 2019 – what do the political parties say about alcohol?

General Election 2019 – what do the political parties say about alcohol?

Richard Fernandez

5th December 2019

1310The Public Health Responsibility Deal and the challenge to effective alcohol policy

The Public Health Responsibility Deal and the challenge to effective alcohol policy

EUCAM

3rd December 2019

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